Burger King Worldwide Inc. is bringing in Unilever executive Fernando Machado as its new senior vice president of global brand management, part of an effort to burnish its image worldwide.
Machado, 39, is starting today after relocating from London to Miami, where Burger King is based, said Alix Salyers, a company spokeswoman. In the newly created job, he is reporting to Chief Marketing Officer Axel Schwan.
By Chris Katje: You may have noticed new Burger King (BKW) commercials airing on television recently with the likes of David Beckham and Aerosmith front man Steven Tyler. The company's new motto "Exciting Things Are Happening At Burger King" is shown predominantly through the commercials. On Wednesday, shares of Burger King once again hit the public market, trading on the New York Stock Exchange under the symbol BKW.
Burger King Worldwide Inc. raised its offer price to Tim Hortons’ Inc. executives three times before the coffee chain’s board decided to enter into takeover discussions with the fast food giant.
Discussions between the two quick-serve restaurant giants began after Burger King Chairman Alexandre Behring, managing partner of 3G Capital, approached billionaire investor Warren Buffett in early March and suggested his Berkshire Hathaway should provide financing for a deal to combine the two restaurant giants.
By Jacob Steinberg:British investment company Justice Holdings has paid $1.4 billion to acquire 29% of Burger King, and when all is said and done in a few months, these shares will be listed on the New York Stock Exchange. That will mark the first time the company will be listed on the NYSE since 2010. Should investors get excited and expect similar results from Burger King that McDonald's (MCD) has achieved over the past several years?