Disney's newest film, "Big Hero 6," opens this week. And some eagle-eyed viewers have already spotted some Easter eggs in the trailer that was released over the summer. An Easter egg, as it relates to movies, is when the movie's creators hide something in the film that's an intentional inside joke.
Summer is when Hollywood studios roll out their heavyweight contenders and look for knockouts. There are 41 movies set for wide release between May and August this year, and the overall box office is expected to exceed last year’s $4.3 billion.
Pixar, a pioneer of computer animation that has made a dozen profitable feature films and become one of the most successful studios on the planet, is celebrating its 25th birthday.Born in the early 1980s as George Lucas's computer graphics division, the company took off after it was purchased by Apple founder Steve Jobs in 1986 and christened "Pixar."That year, the hopping desk lamp and ball, heroes of Pixar's first film -- the short "Luxo Jr" -- lit the way toward a new generation of features entirely composed of computer graphics.
When it comes to animation, no one comes close to Pixar. When it comes to marketing, real life movies rule. But Pixar surprised us with their promotion of this year's upcoming film "Monsters University." While most studios rely on trailers, movie posters, and simple social media tactics to attract audiences to theaters, Pixar has gone one step further.