Summer is when Hollywood studios roll out their heavyweight contenders and look for knockouts. There are 41 movies set for wide release between May and August this year, and the overall box office is expected to exceed last year’s $4.3 billion.
Pixar, a pioneer of computer animation that has made a dozen profitable feature films and become one of the most successful studios on the planet, is celebrating its 25th birthday.Born in the early 1980s as George Lucas's computer graphics division, the company took off after it was purchased by Apple founder Steve Jobs in 1986 and christened "Pixar."That year, the hopping desk lamp and ball, heroes of Pixar's first film -- the short "Luxo Jr" -- lit the way toward a new generation of features entirely composed of computer graphics.
When it comes to animation, no one comes close to Pixar. When it comes to marketing, real life movies rule. But Pixar surprised us with their promotion of this year's upcoming film "Monsters University." While most studios rely on trailers, movie posters, and simple social media tactics to attract audiences to theaters, Pixar has gone one step further.
By Stocks & Shares:Companies that participate in the motion picture industry are priced at widely different price multiples. Many of these firms require different levels of capital expenditure, too. Which, if any are compelling investments given recent developments and today's prices?
Disney Takes on U.S. Box Office, Rakes in Millions
Despite the first 'Cars' movie's somewhat unimpressive reviews and ticket sales, Pixar is rolling out a sequel. Why? Because the animated film sparked a long-lived licensing bonanza.When it comes to sequels, "Cars 2" flies in the face of conventional Hollywood calculus.