The US does not realise how seriously 'brand America' has been tarnished by Standard & Poor's downgrade of its credit rating, marketing veteran Sir Martin Sorrell has claimed.
Sir Martin Sorrell's position at advertising company WPP has been thrown into doubt after investors warned they will push for his departure unless he takes a pay cut.
Sir Martin Sorrell, the chief executive and founder of advertising giant WPP, has launched a passionate defence of his controversial £63m bonus deal in the wake of last week’s explosive start to the annual general meeting season.
Sir Martin Sorrell is more used to making the news rather than reacting to it. But it was in reaction mode that he found himself last weekend when he learnt that Omnicom and Publicis were to merge.
Publicly, WPP boss Sir Martin Sorrell's relationship with rival advertising agency network boss Publicis Groupe's chief executive Maurice Lévy has been thorny, to say the least.
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