Bloodletting in U.S. newspaper industry slows to a trickle

Every year, car companies, banks, department stores and plenty of other businesses ask Sunni Boot where they should place millions and millions of dollars of advertising. Despite those who believe the death of the newspaper is upon us, Ms. Boot expects to be telling her clients to buy newspaper ads for many more years.

The New York Times Co. says the print advertising market has improved "modestly." It expects its print advertising revenue to decline 25 percent in the fourth quarter. That would be slightly better than what other newspaper companies generally have been reporting in the past few quarters.

Newspaper editors and owners meeting in India have urged their industry to seize back the online publishing initiative from search engine "parasites" living off their work.Speaker after speaker at the ongoing three-day World Newspaper Congress in the southern city of Hyderabad has argued that the current crisis in the newspaper industry requires a drastic rethink of Internet strategies.With print advertising revenues in freefall, the search for real income from digital editions has become something of a Holy Grail for newspaper houses worldwide.

MOUNTAIN VIEW, Calif. (AP) -- Google is abandoning its attempt to sell print advertising on behalf of the struggling newspaper industry because the 2-year-old program wasn't paying off....

Google's efforts to export its advertising success to the newspaper industry have ended in failure with the closure of its Google Print Ads service

Is charity the newspaper industry’s last, best hope?“WHAT’S black and white and red all over?” the television interviewer asks Bill Keller, editor-in-chief of the New York Times. Having heard this one before, Mr Keller, without a second thought, replies “A newspaper”—and walks into the sucker punch. “No,” says the interviewer, from “The Daily Show”, a satirical news programme, “your balance-sheets.”

US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday.Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by California-based Outsell.Outsell, which provides research and advisory services to the publishing and information industries, described the spending shift as "an industry milestone crossover event."

Gannett Co., the largest U.S. newspaper owner, will eliminate about 1,400 publishing jobs by July 9 as it copes with declining advertising and circulation.