BlackBerry Music Service No Threat To Sirius XM
By Spencer Osborne: The concept of BlackBerry (NASDAQ:RIMM) Music is pretty cool, but as with many things over the past couple of years BlackBerry is a day late and a dollar short. BlackBerry Music officially launches today and while some BlackBerry enthusiasts may utilize and love the service, it is not likely to be a threat to Sirius XM (NASDAQ:SIRI), Slacker, Pandora (NYSE:P) or Spotify.The main reason is that BlackBerry is well behind these other services in the timeline of the launch. Essentially pretty much everyone already has another service they use and love. Why pay $5 per month to BlackBerry for 50 songs when you are already paying for or using these other services?BlackBerry is trying to be different and utilize a social networking approach to bring in consumers. The theory is that each subscriber can download 50 songs for $5.00 per month and listen to those songs as manyComplete Story »
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