While the technology giants battle it out in the international markets, a different battle has been waging in US classrooms. The Chromebook and iPad have long tried to wrestle control from one another as the most popular device purchased by school authorities for their students. Apple Inc. (NASDAQ:AAPL), as of its third quarter of 2014 (3QFY14), lost its top position to Google Inc. (NASDAQ:GOOGL) after the latter overtook it in terms of sales.
Google just unveiled the fanciest new laptop in its lineup of Chromebooks, the Chromebook Pixel. It looks not unlike Apple’s MacBook Pro—with its all-aluminum exterior and high-resolution glass screen—and costs about the same, starting at $1299. It also has a touchscreen.
By this summer, Google and Intel will have 20 Chromebooks on the market including touch-screen versions and at least one tablet convertible, executives say. And nearly all of them will be priced under $350. Microsoft should be getting nervous indeed. In a press conference in San Francisco on Tuesday, executives shared some updated statistics on how well Chromebooks are doing.
The growing popularity of Google Chromebooks doesn't directly translate into more revenue for Google. Google executives reminded Wall Street analysts of that fact on the company's conference call on Thursday.