The Barnes & Noble/Microsoft Deal: What's In It For Microsoft?
- By Karin Hernandez:On Monday, April 30, Microsoft (MSFT), the world's leading software company, announced a $300 million joint partnership with Barnes & Noble (NYSE: BKS), much to the surprise of the market and the utter delight of Barnes & Noble shareholders, who promptly saw a better than 60% gain in their holdings. This was the stock's greatest gain since its IPO in 1993.It's easy to see the advantages for Barnes & Noble: Influx of capital into a deeply-indebted company and an alliance with the deep-pocketed and influential technology giant. But what's in the deal for Microsoft?First, the rundown on the partnership. Microsoft will help Barnes & Noble to spin off its digital and college businesses into a separate entity at a future date, in which Microsoft will hold a 17.6% stake. In return, Microsoft will include a Nook application in its release of Windows 8, which is expected to occurComplete Story »
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