'Avengers' scores No. 2 opening day with $80.5M

In order to understand Marvel's approach in promoting the highly anticipated The Avengers movie, it's necessary to step back in time to 2008. Five years ago, Marvel executives developed a comprehensive plan involving four superheroes to culminate with one "uber" movie, says Marvel's Paul Gitter. "We took the superheroes ??? Iron Man, Captain America, Thor, ...

Marvel?s ?The Avengers? exceeded all expectations last night. Boxofficemojo.com, tracking figures, put the opening night at almost $80.5 million. That?s the second biggest opening night ever, right behind ?Harry Potter? 7.2? ?Harry Potter and the Deathly Hallows, Pt. 2.??? If ?The Avengers? repeats that number and goes for more on Sunday, it could be a ...

Joss Whedon pulls off a heroic feat in making the superheroes of 'The Avengers' work together."The Avengers"are here, and resistance is futile.

The comic action heroes of "Men in Black 3" have taken over the weekend box office from the comic-book superheroes of "The Avengers."

Estimates have been rising for Cinemark thanks to strong first quarter earnings and a record-breaking opening for The Avengers movie.

What if The Avengers were a movie about the epic battle between the tech companies and the entertainment industry? Who would the Superheroes be? With the help of some of Forbes.com's own tech supers, I have hazarded my guesses. Got a better idea? Let me know...

How do you top an intergalactic special effects extravaganza with not one but six superheroes? If you're Joss Whedon, writer-director of "The Avengers," you don't even try. At least not right away.