AT&T's New Mobile Features: This Is Just The Beginning
By Cris Frangold:
The popularity of mobile marketing has steadily increased over the past few years with both businesses and consumers. With more and more consumers using smartphones and other devices to research and purchase goods and services online, small business owners have to constantly adapt to meet this increasing need for consumer convenience.Mobile marketing takes many forms. From text message marketing campaigns to barcode scanning to viewing product details or business websites, the ability to instantly reach consumers has helped many small businesses remain profitable even with increased competition.
AT&T (T) recently expanded its presence in the mobile market by introducing new mobile scanning features for its barcode app that allows any business to create barcodes for marketing on everything from brochures to magazine ads. When scanned using the camera on an Internet-enabled device, these barcodes take consumers directly to the business' landing page, website, or latest coupon offer.Complete Story »