AT&T and Verizon Wireless: Using Opposite Strategies to Win Landline Business
Tom Evslin submits: Both AT&T Wireless and Verizon Wireless (VZWI) charge $19.99 (plus the usual extras) for unlimited U.S. calling from residences. Both plans are clearly aimed at winning business away from the legacy landline carriers in those areas where the big dogs themselves are not the landline providers. Both services are competitive with VoIP offers from companies like Vonage (VG), although slightly more expensive. However, the two giants have taken diametrically opposed approaches to both customer experience and use of their networks. VZW, obviously confident in both the reach and capacity of the can-you-hear-me-now network, uses that wireless network to connect existing home phones for ingoing and outgoing calls (their offer is fully described here). AT&T (T) insists that customers use their mobile phones but translates the signal to IP so that it is carried to and from their homes on the customers' existing broadband connections rather than relying on AT&T's lessComplete Story »
- Original article
- Login or register to post comments

