Apple TV Will Revolutionize Content Delivery And Advertising

Mon, 05/21/2012 - 15:21 EDT - Seeking Alpha

strong>By Matt Chessen:Apple (AAPL) gossip sites were abuzz after Foxconn Chief Terry Gou dropped a few hints about the new Apple TV, noting that it would have an aluminum body, Siri and Facetime integration. But this provides precious little detail on exactly what Apple TV will be and misses the key point - Apple TV will completely revolutionize the cable TV and TV advertising markets as we know it. How? Through TV apps.The revolutionary aspect of Apple TV will be the apps, and these will disrupt the cable industry just as much as Apple disrupted the music industry. Currently, cable subscribers have to subscribe to a set of packages, some of which are mandated by federal and local law. But why? Why can't cable users subscribe to channels on an individual basis, or even to purchase individual shows as desired?With TV apps, they can. The new Apple TV will allowComplete Story »

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Apple TV Will Revolutionize Content Delivery And Advertising

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