Apple, Google Fight The Battle Of Image
By Dana Blankenhorn: It may not matter to some companies whether consumers think they're good or evil, but in the world of technology, where consumers can switch sites with a click or change ecosystems for a few hundred dollars, it means a great deal. Apple (AAPL) has recently become extremely aggressive in manipulating its image. It is a highly proprietary, rigidly-controlled company, and journalists can deeply resent this control. Facing a skeptical media, Apple has chosen to respond with big actions:
- Apple has become aggressive addressing both labor and environmental issues in China even though, as many of its fans at Seeking Alpha note, it is under no legal obligation to do so.
- Apple is clearing away consumer suits and providing more information on upcoming software, something it was not known for in the past.
- Apple is trying to out-green the competition with a 171-acre solar cell array and biogas-fueled