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    Apple, Google Fight The Battle Of Image

    Tue, 02/21/2012 - 17:55 EDT - Seeking Alpha
    • AAPL
    • Dana Blankenhorn
    • GOOG

    By Dana Blankenhorn: It may not matter to some companies whether consumers think they're good or evil, but in the world of technology, where consumers can switch sites with a click or change ecosystems for a few hundred dollars, it means a great deal. Apple (AAPL) has recently become extremely aggressive in manipulating its image. It is a highly proprietary, rigidly-controlled company, and journalists can deeply resent this control. Facing a skeptical media, Apple has chosen to respond with big actions:

    • Apple has become aggressive addressing both labor and environmental issues in China even though, as many of its fans at Seeking Alpha note, it is under no legal obligation to do so.
    • Apple is clearing away consumer suits and providing more information on upcoming software, something it was not known for in the past.
    • Apple is trying to out-green the competition with a 171-acre solar cell array and biogas-fueled

    Complete Story »

    • Original article
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    • Why Google Is Outpacing Apple: A Strong Cloud Beats A Strong Device

      By Dana Blankenhorn: I own shares in both Google (GOOG) and Apple (AAPL) and both have done well for me, so I don't necessarily have a dog in this fight.But over the last three months I have noticed the trend of GOOG outperforming AAPL, Google continuing to race toward new highs while Apple remains stubbornly under $700/share.

    • Apple Patent Fight To Become All-Offense

      By Dana Blankenhorn: Most reporting on the Apple (AAPL) vs. Android (GOOG) patent war make it a two-way affair. Apple is suing Android OEMs, but they're suing back. That is about to end.

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