The explosion of casual gaming and mobile devices is pointing towards a perfect storm for advertisers, says Oscar Diele*. Stats from comScore show that of the entire online population of 1.5 billion people, on average 645 million – or 41.5% –play online games.
SAN FRANCISCO, (Reuters) - Ouya's $99 Android videogame console goes on sale on Tuesday, the latest attempt by a growing crop of niche hardware makers to chip away at a market dominated by Sony Corp, Microsoft Corp and Nintendo Co Ltd.
Facebook has unveiled its mobile games publishing plans and will provide support for monetisation, advertising, analytics, and cross-platform integration in a beta aimed at small and medium-sized developers.
Today’s gamers play everywhere and at all times during the day, says Peter Driessen*. They might start on their smartphones while commuting to work, continue on their desktop or laptop during the day, and go on playing on their tablets at home in the evening.
Online gaming delivers mass-market appeal and the opportunity to discover elusive premium advertising real estate in an era of channel fragmentation, says the State of Online Gaming report from Spil Games.
One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms.
SAN FRANCISCO (Reuters) - Nvidia Corp is delaying sales of its new handheld game gadget, a setback in the chipmaker's bid to use its appeal with personal computer gamers to challenge console makers like Sony Corpand Microsoft Corp.
China is considering lifting a decade-long ban on video game consoles, the official China Daily newspaper reported on Monday, sending shares of major hardware makers such as Sony Corp and Nintendo Co Ltd surging.