Today’s gamers play everywhere and at all times during the day, says Peter Driessen*. They might start on their smartphones while commuting to work, continue on their desktop or laptop during the day, and go on playing on their tablets at home in the evening.
SAN FRANCISCO, (Reuters) - Ouya's $99 Android videogame console goes on sale on Tuesday, the latest attempt by a growing crop of niche hardware makers to chip away at a market dominated by Sony Corp, Microsoft Corp and Nintendo Co Ltd.
The explosion of casual gaming and mobile devices is pointing towards a perfect storm for advertisers, says Oscar Diele*. Stats from comScore show that of the entire online population of 1.5 billion people, on average 645 million – or 41.5% –play online games.
One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms.
“Call of Duty” is one of the most popular first-person shooter games in the world, known to even those who are not the most avid gamers. To date, the franchise has attracted more than 100 million players and is available on most gaming consoles in various countries across the globe – except China.
Online gaming delivers mass-market appeal and the opportunity to discover elusive premium advertising real estate in an era of channel fragmentation, says the State of Online Gaming report from Spil Games.
China is considering lifting a decade-long ban on video game consoles, the official China Daily newspaper reported on Monday, sending shares of major hardware makers such as Sony Corp and Nintendo Co Ltd surging.