Today’s gamers play everywhere and at all times during the day, says Peter Driessen*. They might start on their smartphones while commuting to work, continue on their desktop or laptop during the day, and go on playing on their tablets at home in the evening.
Before the rise of smartphones and tablets, people used to find their main source of entertainment outside among their friends or in front of their computers.
However, the mobile device era brought many changes in the way we live our lives and having fun is one of the sectors that witnessed incredible evolution. Today, owners of mobile devices can download thousands of different mobile game apps and start them instantly.
SAN FRANCISCO, (Reuters) - Ouya's $99 Android videogame console goes on sale on Tuesday, the latest attempt by a growing crop of niche hardware makers to chip away at a market dominated by Sony Corp, Microsoft Corp and Nintendo Co Ltd.
Online gaming delivers mass-market appeal and the opportunity to discover elusive premium advertising real estate in an era of channel fragmentation, says the State of Online Gaming report from Spil Games.
The explosion of casual gaming and mobile devices is pointing towards a perfect storm for advertisers, says Oscar Diele*. Stats from comScore show that of the entire online population of 1.5 billion people, on average 645 million – or 41.5% –play online games.
One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms.