Over the weekend, developers created 15 new apps and services as part of Evernote and Honda's design hackathon. They were tasked with building apps that utilized Evernote's API, as well as APIs from the Honda Silicon Valley Lab for smart cars, gesture technology company Leap Motion, Pebble, and sensor platform for smart devices NODE.
Weather apps are the new Twitter apps. For a time, designers put their efforts into making cool Twitter apps. Twitter apps were a way to play around with different design ideas, while still appealing to a broad base of users. Twitter basically shut down all the third party apps. It wanted to take control of its platform, so the creativity in Twitter apps is pretty much dead.
Nivea For Men has launched a video series, Own The Room, featuring tutorials on how to perform bar tricks and impress the crowd.
“Most British men don’t like moisturising but we know they like feeling a bit more confident in social situations,” says Liz Wilson, CEO of agency CMW. “So we’ve created this series of useful, entertaining little films as a fun way to engage men and build the conversation.”
Here's an interesting addition to the "brands make products" trend. Audi, with help from DDB Spain is out with a mobile Android app called Start-Stop that mimics one of the features in new Audi vehicles; smart technology turns off the engine when not in use (at a stop light, etc.) and turns it back on when needed so that energy is saved.
It seems that a number of big social sites are having a thorough spring cleaning effort to sweep away older products which aren’t working for them financially or ones that don’t fit with their vision of the future. Also in March, Google announced that it would be killing off Google Reader on 1 July 2013, much to the despair of its sizeable user base.