AOL Righting Ad Business Supporting $24 Value

Trefis submits: Google's (NASDAQ:GOOG) search business accounts for almost 70% of our $576 price estimate for its stock indicating its reliance on search and need for diversification.

Trefis submits: Facebook primarily competes with Google (NASDAQ:GOOG), Yahoo (NASDAQ:

Trefis submits: Revenue per page view is a key metric in the online advertising industry, in which Yahoo (NASDAQ:YHOO) competes with Google (NASDAQ:GOOG), Facebook, Microsoft (NASDAQ:MSFT) and AOL (NYSE:AOL).

Trefis submits: AOL (AOL) recently acquired Huffington Post for $315 million, which is another one in the series of acquisitions that AOL has done since its spin-off with Time Warner (TWX) in December 2009. Since its spin-off, AOL has struggled to grow its advertising business. AOL’s revenues from the U.S.

Trefis submits: AOL (NYSE:AOL), which competes with Yahoo (NASDAQ:

Trefis submits: In comparison to Google’s (NASDAQ:GOOG) stock, the stocks of Yahoo (NASDAQ:

Trefis submits: According to a report by Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising revenues in the U.S. rose 11% to $12.1 billion in the first half of 2010, compared to the same period in 2009. Display advertising revenues increased by 16% to $4.4 billion, and search advertising revenues experienced a 12% gain to $5.7 billion during the same period.

Trefis submits: The U.S Department of Justice recently approved Google’s (NASDAQ:GOOG) acquisition of ITA, with some conditions. [1] This is a good news for Google as it further strengthens the company’s dominant position in the online search advertising market, in which it competes with Microsoft (NASDAQ:MSFT),