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    Amazon: Stay in Cash Until Next Rally Phase

    Thu, 03/24/2011 - 11:32 EDT - Seeking Alpha
    • AMZN
    • Kevin Wilde

    Kevin Wilde submits:Technology has changed the way we shop, with Amazon (AMZN) the pure play leader in the movement from brick and mortar shopping to sit, click, and ship. Internet shopping offers consumers lower prices, customer reviews to help locate the best products, speedy transactions, all from the comfort of their living rooms. The aging baby boom generation has readily embraced online shopping, and can be expected to move more of their future consumption dollars toward the web and away from the malls as they continue to age. The echo boom children of the baby boomers are all technology all the way, and one wonders if future generations of children will ever leave the home if current trends persist. Internet shopping for companies like Amazon is a lower cost, higher margin proposition, and Amazon has invested heavily in building both its infrastructure and its reputation. If Coca-Cola (KO), Pepsi (PEP), and GilletteComplete Story »

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