AdVoice: Why Media Planning Evolved into Connections Planning

We marketers are very good at planning. Every new bit of data is assigned a metric, weighted, indexed, dashboarded and dropped into a slide for our annual/quarterly/monthly plan. Whether we focus on B2B or consumer marketing, work in a global network or a social media start-up, our very detailed plans tell us who our customers ...

Fifty percent of Americans will watch digital TV online — via iPad, laptop or internet TV — next year, according to eMarketer in conjunction with regular cable TV.

If you don't like change, you're going to like irrelevance even less." ???General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even more quickly, with the advent of high-speed-Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? ...

Google expects India's Internet users to triple by 2014 as telecom carriers invest in high-speed wireless infrastructure and smartphones become cheaper, a report said Friday.Google's country head in India, Rajan Anandan, told the Wall Street Journal that the company forecasts India will reach at least 300 million Internet users by 2014, up from about 100 million now.With just eight percent of its 1.2-billion population online, India is already the third-largest Internet market by users, behind China and the United States.

Frank Holmes submits:Lost in the scuffle between Google (GOOG) and the Chinese government is how fast China’s Internet use is growing. The total number of Internet users in China grew by 86 million in 2009 to reach 384 million by year-end. That’s well more than the entire population of the U.S. and Canada combined, and a 29 percent increase year-over-year.

Ken Doctor submits: Business and financial news remains the most lucrative topical content on the news web. While everyone had to pull in their paws during the big, bad recession, we're now seeing the gloves come off. A few of the moves:

Part of a continuing series of observations about the Obama Project, which takes a long-term view of the president and what he wants to look like. President Obama's foreign policy is a work-in-progress. Even though world events do not conform to the terms of United States presidents, Obama will be judged by what happens during the next four years.