YouTube invited advertisers, partners and many more to its new Los Angeles production space on Wednesday, staging an alternate version of the presentation it will deliver advertisers in New York next month.
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Charlene Li, the founder of the Altimeter Group consultancy in San Mateo, Calif., has built a reputation as one of the savviest thinkers around on social media and Web technologies. She spoke to The Financialist about how companies can better understand the impact social media has on their bottom lines.
The Financialist: What are marketers afraid to ask publicly about social media?
Last week I talked about the long running success and cost effectiveness of Blendtec’s “Will it blend” YouTube campaign in comparison to the mostly fruitless, multi-million dollar extravaganzas we can expect to see on the up-coming Super Bowl.