Advertising: YouTube Channels Court Advertisers at NewFronts

brand-m: Music is powering social media. Nine out of 10 of the most-watched videos of all time on YouTube are music videos, says the IFPI in its annual Digital Music Report.

This week, advertisers will sit down with the broadcast TV networks and hash out their "upfront" ad buying deals for the year.

The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television budgets, AdAge reports.

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Charlene Li, the founder of the Altimeter Group consultancy in San Mateo, Calif., has built a reputation as one of the savviest thinkers around on social media and Web technologies. She spoke to The Financialist about how companies can better understand the impact social media has on their bottom lines.   The Financialist: What are marketers afraid to ask publicly about social media?  

Some YouTube channels that were announced in October are beginning to provide content, raising hopes that they can attract enough subscribers to raise advertising rates.

Mobile advertising is booming in the UK but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour.