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  • Green Gate Fire

    Advertising: Networks Bank on Comedies for 2012-13 Season

    Mon, 05/14/2012 - 21:05 EDT - NY Times
    • Advertising and Marketing
    • Comcast Corporation|CMCSA|NASDAQ
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    NBC and Fox showcase the networks’ funny sides with comedies scheduled for the fall and for midseason.

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    Related

    • National sports networks scrum for U.S. ad dollars, viewers

      LOS ANGELES/NEW YORK (Reuters) - Media companies from NBC and Fox to Al-Jazeera are digging deep into their wallets to build new national sports networks and grab a slice of the lucrative market dominated by Walt Disney Co's sports juggernaut ESPN. The networks are chasing the big advertising dollars that flow into live sports programming, plus monthly subscription fees paid by cable operators that are far higher than those for other channels. Just this week, NBC Sports Network outbid Fox for the rights to air England's Premier League soccer. ...

    • Comcast Earnings Show That NBC Broadcast Is Hurting For Growth

      By Trefis: While subscriber additions across broadband, pay-TV and digital phone services were the primary focus of Comcast’s (NASDAQ:CMCSA) recently reported Q3 2011 earnings, its NBCUniversal division performed well and deserves a second look. While growth in its cable networks looked solid, the NBCUniversal’s broadcasting division posted flat growth in its ad revenue and was noticeably weak.

    • Advertising: For Fox and NBC, Let the Singing Begin

      In announcing their lineups for the fall and beyond, the NBC and Fox networks almost mimic each other with singing competitions.

    • Is Comcast Nearing an NBC Universal Deal?

      Zacks.com submits: Is Comcast Corp. (CMCSA) on the verge of getting regulatory approval to acquire a controlling stake in NBC Universal (NBCU)? A recent change at the helm of NBCU indicates this. Yesterday, Comcast and General Electric Co. (GE), the current owner of NBCU said in a joint statement that the existing COO of Comcast, Mr. Steve Burke will succeed the incumbent CEO of NBCU Mr. Jeff Zucker by 2010 end.

    • Netflix Signs Distribution Agreement With NBC

      Zacks.com submits: A leading provider of online movie rental services, Netflix Inc. (NFLX) recently signed an expanded license agreement with General Electric’s (GE) NBC Universal Domestic Television Distribution division.

    • New Technology Changing Advertising Paradigms, Projections

      Diane Mermigas submits:All the fuss about a robust advertising market is being checked by some harsh realities. First, how spending will be redistributed across exploding mobile devices, and second, how inflation and flattened auto sales are impacting the slowly recovering economy.

    • Broadcast networks may find 'upfront' dollars harder to come by

      Slumping ratings, the lousy economy and increased competition from cable networks will make it tougher for ABC, CBS, Fox and NBC to demand higher advertising rates in this year's sales season. Television's cliffhanger this year isn't "Who shot J.R.?" but how many bullets the broadcast networks might take.

    • Advertising: Broadcast Networks Are Amply Filling Schedules

      NBC and Fox are the first of the big broadcast networks to present their coming schedules.

    • REPORT: CNBC And Fox Business' Fighting Over Guests Has Reached A 'Hysterical Level'

      CNBC and Fox Business have been at loggerheads over guests for months now, and it's finally reached a "hysterical level", says the NY Post.

    • TV networks cut 'upfront' prices for ad time but still sell less

      ABC, CBS, NBC and Fox all failed to raise rates for the first time in years. In some parts of the country, home prices are back near 2001 levels, and now so is the volume of advertising the TV networks have sold.

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