Regular, "linear" TV viewing — watching scheduled TV as it is broadcast, in other words — is dying. That's a trend not just being adopted by millennials — even older people are switching off their TV sets in favor of online video alternatives, according to a new report from Forrester. Anecdotally, most people tend to say they are watching less TV, favoring on-demand services and streaming.
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
Last month, we told you how the food delivery service Eat24 used porn sites to advertise its offerings to the stay-at-home crowd without paying the higher advertising fees demanded by other publishers.
It’s hard to pinpoint exactly what makes a commercial great, but like a Supreme Court justice once said in a slightly different context, you know it when you see it. Ostensibly a commercial should make you want to go out and immediately buy the product, but it also should evoke some emotion, most likely happiness or nostalgia.
General Motors said Friday it will skip the next SuperBowl advertising extravaganza because ads cost too much, just days after it pulled online ads from social network Facebook.GM, the nation's largest automaker, was one of the biggest advertisers on this year's Super Bowl, American football's championship game.Watching the Super Bowl television spots has become a sport itself, as viewers eagerly await the advertising world's top-tier rivalry for the big sports audience.