How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
Last month, we told you how the food delivery service Eat24 used porn sites to advertise its offerings to the stay-at-home crowd without paying the higher advertising fees demanded by other publishers.
In 2011, on the Wednesday before the Super Bowl, a new Volkswagen commercial popped up on YouTube. “The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while attempting to use the Dark Side on everything from the family dog to the new Passat sitting in the driveway.