As the NFL’s Carolina Panthers prepare to take on the Denver Broncos this Sunday, Bell Media is preparing for the possibility this will be the last Super Bowl with a guaranteed audience for Canadian ads.
Labatt Breweries of Canada says it will buy Mike’s Hard Lemonade and Okanagan Cider in an agreement with the Mark Anthony Group of Companies.
The deal is valued at US$350 million.
Labatt president Jan Craps says the agreement adds a more diverse lineup of drinks to their growing stable of beverages.
The agreement will also cover Palm Bay pre-mixed drinks and the Turning Point Brewery in British Columbia, which brews Stanley Park beers.
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
Last month, we told you how the food delivery service Eat24 used porn sites to advertise its offerings to the stay-at-home crowd without paying the higher advertising fees demanded by other publishers.