Advertising: Hoping to Slake Viewers’ Thirst After ‘Mad Men’ Drought

When investigating online advertising small businesses often go through the whole process with an online ad network – defining the look, method and targets of a campaign – before becoming frustrated and annoyed at the final question: ‘What’s your budget?’. Small businesses need transparency. They need to know how much something costs and exactly what they’re going to get for that price – simple. None of that ‘what’s your budget?’ nonsense.

The cast of "Mad Men" reunited in Los Angeles Tuesday night for the season six premiere of the hit AMC show. But the actors who play the often-stuffy sixties characters on TV, are nothing like their on-screen personas in real life.

It is time again to ask 20 questions about advertising, marketing, the media and popular culture.

Denizens of Madison Avenue have avidly followed their fictional counterparts on “Mad Men” since the series started.

The television drama series "Mad Men" kept its crown as the best drama series at the 62nd annual Emmy Awards, as the comedy show "Modern Family" dethroned "30 Rock" to establish itself as the best in the genre."Mad Men," which tells the story of an advertising agency in the 1960s, won the outstanding drama series award for the third year in a row.Meanwhile, "Modern Family," which makes fun of the everyday life of three American families, emerged as the top winner for outstanding comedy series.

A number of Unilever products that were around in 1964 are featured in commercials done in a “Mad Men” style, followed by a contemporary take.

Mattel is planning versions of Barbie and Ken styled after four “Mad Men” characters in a promotion for the television series as well as for Barbie.

The low-rated shows “30 Rock” and ”Mad Men” shared the spotlight at the Emmy Awards for a second year, but most of their stars were snubbed as the acting awards went to repeat winners or surprise choices