When investigating online advertising small businesses often go through the whole process with an online ad network – defining the look, method and targets of a campaign – before becoming frustrated and annoyed at the final question: ‘What’s your budget?’. Small businesses need transparency. They need to know how much something costs and exactly what they’re going to get for that price – simple. None of that ‘what’s your budget?’ nonsense.
Crowdsourced advertising platforms - some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such as Tongal, Zooppa, Poptent and others are tapping the crowd for talent and hoping to leverage social media's expanding reach and real-time impact to strengthen ties b
The low-rated shows “30 Rock” and ”Mad Men” shared the spotlight at the Emmy Awards for a second year, but most of their stars were snubbed as the acting awards went to repeat winners or surprise choices