Model and 'style icon' Alexa Chung has been announced as the face of L'Oréal Professionnel's in-salon hair colour brand INOA. The London Fashion Week ambassador and TV presenter has been chosen by L'Oréal Professionnel to the face of its in-care salon range, INOA. The 29-year-old and her head of tousled hair will front the mocha shades of the line.
I wish I could remember where I read this to give proper credit, but it is funny that the folks who are absolutely bending over backwards to bundle health care want to unbundle cable TV. Think about it -- the person who just wants MSNBC but has to buy the whole cable package to get it is getting hosed far less badly than the young person next year who needs no medical care but will have to buy a pre-paid medical plan designed for a 65-year-old.
Last week USA Today posted a story with the headline: "Woman jumped from ship, boyfriend followed." Oblivious to the content, an ad singing the praises of Norwegian Cruise Lines has been served directly beside it for days now.
It’s no secret that digital is the key buzzword when it comes to advertising thanks to effectiveness of online and mobile ads, but it might come as a surprise that it’s also going local.
The amount of money spent on local advertising—advertising in mediums like local newspapers, magazines, and on local public radio—is poised to increase from £67.5 billion in 2012 to £88.9 billion in 2017, according to a study released by BIA/Kelsey, an advertisement consultation firm.