Advertisers must plan for soap opera’s second act

The soap opera in Greece continues with Germany and France tugging on opposite sides of the rope, and support for Golden Dawn, an alleged neo-Nazi party rising in the wake. French president François Hollande is on the sidelines, not wanting another battle with German chancellor Angela Merkel who has her own set of problems.

Growth of online marketing and social media provides new opportunities for the household goods group to team up with media groups to advertise its brands

Palestinian president Mahmud Abbas on Tuesday dismissed the leak of hundreds of secret files on Israeli-Palestinian peace talks as nothing but a "boring soap opera."Arriving back in the West Bank city of Ramallah from Jordan, Abbas was greeted by hundreds of supporters at his Muqata headquarters after the Al-Jazeera news channel began publishing hundreds of documents exposing his government's negotiations with Israel."This is a boring soap opera," he told the crowd. "We know how to respond to it and how to deal with it," he said. "We're not shocked by this nonsense."

AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports.