Adobe: Head In The Cloud Or Stepping Into The Ecosystem?
By Herr Hansa
:Over-used buzz words can fool some into thinking they are in with the latest concepts, but unless a company is involved in food production, using the word ecosystem is simply pretentious. Unfortunately, we find more and more people throwing this term around. To some investors, this term is the new "bling". What they really mean is the availability of choices, and integration across devices.Obviously, these are important aspects of any technology company selling to consumers, but there is rarely the uniqueness that "ecosystem" seems to imply. We are unlikely to find a tech company "ecosystem" profiled on National Geographic or the Discovery Channel. However, despite this seemingly over-used buzzword, product reviewer Joshua Topolsky of The Verge now has an "ecosystem" scale for tablets and smartphones. So for now, let's go with the flow, and see what drives content creation, and enables growing those "ecosystems".While individual smartphone vendors doComplete Story »