Adobe Buys Swiss Software Maker for $240M
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Adobe Systems (ADBE), which makes the Photoshop and Acrobat software, recently announced that it agreed to acquire Swiss-based Web content management company Day Software Holding AG. Although the $240 million acquisition is not expected to be a game changer, it is in line with the company’s acquisition strategy and its strong emphasis on boosting its Web content management and enterprise software capabilities. Day Software specializes in high growth Web content management, digital asset management and social collaboration businesses. Over the past few years, the Swiss software maker has gained a commanding position in the customer experience management space. This has caught Adobe’s attention, even as it integrates Omniture. The deal, therefore, appears to be a strategic fit and could result in additional synergies if Adobe integrates Day Software’s experience in customer experience management with Omniture’s Web analytics capabilities. Adobe bought Omniture, which makes software for analyzing consumers’ website usage patterns in September 2009.Complete Story »
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