4 'On Fleek' Ways To Attract And Keep Millennial Employees

NEW YORK — Taco Bell Corp. executives are studying a strange new vocabulary emerging on this side of the border — the lingo of its young customers. CEO Brian Niccol said the company features a “Millennial Word of the Week” at its headquarters as a reminder of how the chain’s biggest fan base communicates. Niccol said the words are “curated” by a group of employees in their 20s who send out an email every Tuesday or Wednesday. The words are also posted on screens and monitors around the office in Irvine, California.

There is a dangerous gap between what managers expect from their Gen Y workers and what these employees think is expected of them, according to a new study.

NEW DELHI: Around 64% claim to have a clear and well-designed employer-branding strategy in place and 74 per cent say they are happy with their strategies, according to a TimesJobs survey of 560 organisations. With a fierce battle to attract right talent, having a powerful employer brand is of critical value and utmost importance. However, 67% of the 800 employees surveyed are of the view that their employer does not have a winning employer-branding strategy in place. Most employees find their company's current strategies unconvincing.

Members of the millennial generation, defined by Pew Research Center as those born between 1980 and 2000, now comprise about a third of the U.S. workforce and are expected to make up nearly half of all workers by 2020. 

Flickr / Strelka Institute for Media, Architecture and DesignIt's tough to talk about millennials around the office without making someone cringe. If you are a millennial, you're likely sick of being stereotyped as a beer-pong-playing bro who wants a trophy every time they solve a tough problem.

Apple App StoreThese days, college kids are on Fleek.

It’s not uncommon when starting a new job to be assigned a mentor to help you learn the ropes. But when it comes to reaching and selling to the highly-coveted millennial market, the roles are being reversed.

It's the entrepreneurial age and everyone wants to work for themselves. By 2025, Gen Y is going to make up 75% of the global workforce, and these millennials' independent-thinking and entrepreneurial mindset is going to change everything about the way companies are run.